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Visual Campaign
Visual Campaign
Sprite
Refresh Your Ideas
It was a campaign where graffiti artists created unique Sprite can designs. They inspired consumers to go into the brand's website, use the graffiti tool and create their ideas of new can designs. Consumers were then able to share their design on social networks to get votes. The top four most voted can designs became actual cans sold on the Brazilian market.
Jotapê
Bruno Big
Nina Moraes
Tete Talavera
Ilustrations
Some illustration options available within Sprite's library tool.
Website
Users were able to create their own digital campaigns to engage people from their social networks to vote on their artwork for the new Sprite can design. More than 4.2 M visitors. More than 260 K artworks. More than 15.5 M votes.
New Can Designs
The campaign resulted in four winning consumer designs as the new Sprite cans.
Sneakers
The campaign was a huge success. Sprite converted the artwork submitted by consumers into a collective collage reproduced onto sneakers.
Creative Director: Gustavo Borrmann
Art Director: Danilo Martins
Copywriter: Bruno Sanchez, Tiago Moraes
Motion: Gabriel Matos
Illustration: Mulheres Barbadas
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