I'm a Creative Director with 20+ years of experience building visual stories for global brands, across agencies and in-house creative teams.

My career started in advertising, working with brands including Coca-Cola, Sprite, Fanta, Ford, BMW, Sony, Toyota, Fila, and Umbro. At Callaway Golf, I've spent nearly a decade leading creative across design, 3D, photography, and video, bringing product stories to life across campaigns, launches, packaging, digital, social, and retail.

I’m drawn to the space between strategy and execution: finding the idea, defining its visual world, and bringing people together to make it real. I believe the strongest creative work comes from a clear point of view, a deep understanding of the audience, and an uncompromising eye for detail.

As a leader, I care about the work and the people behind it. I enjoy building teams, developing talent, collaborating across disciplines, and creating the conditions for ambitious ideas to become meaningful brand experiences.

Originally from São Paulo, Brazil, and now based in Southern California, I bring a multicultural perspective to the way I think about brands, people, and visual storytelling.

Fluent in English and Portuguese.

The golf swing is still a work in progress, but the creative vision isn’t.