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Visual Campaign

Visual Campaign

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Fanta vs Fanta

Digital Campaign

Fanta invited their consumers to choose the new flavor: Strawberry or Passion fruit.

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Winner:

Passion Fruit

With over 8 million votes the passion fruit flavor was the most popular.

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Avatar

Users could create their own personalized avatar, win prizes, and even participate in a TV commercial.

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Creative Director: Gustavo Borrmann
Art Director: Danilo Martins
Copywriter: Bruno Sanchez, Marcos Di Giaimo
Motion: Gabriel Matos, Ricardo Santos
3D: Gabba

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