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Visual Campaign
Visual Campaign
Fila
Real Runners
Fila Real Runners took over interactive digital movie theaters. We split the screens between competitors and encouraged people to “run” to win. This campaign increased both race participation and online user engagement.
Website
The focus was on the races Fila promoted throughout the year.
Creative Director: Roberto Tateishi
Art Director: Danilo Martins, Valcir Paciullo
Copywriter: Raquel Machado
Motion: André Anaya
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